WORK
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Rachael is a creative marketing manager with a unique skill set across project management, design, and content creation. She thinks holistically and is often called upon to add the finishing touches. Her working relationships are built on collaboration and trust.
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Rachael works to translate client goals into tactical marketing solutions that grow a client’s brand while ensuring strategic and creative consistency. With over 7 years of experience, she is familiar with cross channel monitoring and analytics to deliver measurable results while also having the skillset for creative marketing endeavors.
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Rachael specializes in overseeing projects from inception to completion with organized efficiency and collaboration. Her project management experience includes meticulous planning, seamless coordination, and proactive problem-solving to ensure that projects are delivered on time, within budget, and align with overall goals.
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She specializes in crafting engaging and impactful content across various platforms. From brainstorms and inception through to execution and managing content calendars, she has a knack for connecting with audiences. Rachael is familiar with digital content creation (photography, videography, and design) as well as larger form content (including a 1000 sq. ft. mural for New City Brewery). With a keen understanding of audience preferences and trends, the content is tailored to resonate with the target demographic and achieve key results.
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With an experienced eye for brand image, Rachael excels with graphic and creative design. Her skill set encompasses a diverse range of tools and techniques, allowing a project vision to be brought to life with precision and brand alignment. Whether it's crafting captivating visuals, designing large format murals, or conceptualizing content strategy, she thrives on transforming concepts into executions.